KentSport Get Active marketing
KentSport Get Active marketing flyers designed for KentSport Get Active campaign. The campaign gives children aged 5-18 the opportunity to get active and get involved in club sports and activities in Kent. In partnership with Golding Homes.
It was really important for the design to be age appropriate. The age range is wide (5-18) and so a balance had to be found that woudl appeal to the whole age range. Marketing overtly designed to appeal to five year olds would be unlikely to appeal to eighteen year olds.