We design branding that is honest, memorable, engaging and cherished. A brand should be a perfect fit for the organisation it represents.
Brand essential ingredients
Overselling leads to disappointment.
Forgettable means wasted opportunities.
The value of a brand is the story behind it – the endeavour that has brought it to this point. Finding the story and telling it, makes a brand true to what it represents.
- Respect for brand heritage:
When a brand has established a reputation, that trust should be brought on the brand’s journey. This is why we took such a long look back, before we moved forward with rebranding Kent Cams →
All brands should contain these essential ingredients. They should reflect the quality, benefit, and value you give your customers. It should be sensitive to your purpose, your innovation, your history, your future, and your character. Above all, it should have a clear purpose, positioning you where you are now, and where you are going.
We have more than twenty years experience designing brands for clients both large and small including HP, Arjo Wiggins, Kent Cams, NXT, Kingston Technology and IBM. Along the way we have developed voluntary sector, business to business and consumer brands. Sectors we have designed brands for include: