Canterbury Choral Society

Canterbury Choral Society

Marketing campaign

Part of the charity’s mission is to spread the enrichment of live, large scale music in the local community. This is encouraged through ticket discount initiatives but we felt it could also be done through event marketing. To connect with a more diverse audience, our principle is to promote the contemporary live music experience, not the period when the music was created. Even if your musical preference is a completely different genre, you will still be enthralled by the sheer force of a large symphonic chorus, professional orchestra and highly talented soloists performing the great choral works. We have created a visual language that is fresh, modern and focussed on the physical experience of the music.

Website

WordPress, responsive website with integrated Spektrix ticket system focussed on the three key revenue streams – concert ticket sales, new membership and supporters. Extensive SEO including Schema for enhanced Google search results appearance. Schema is extremely powerful for some product types – events is one.

Online marketing

Being on major event listing, tourism, arts and local catchment portals is essential for publicising music events.

Social media

Getting organisations onto social media so they can build a following is essential.

Email marketing

Mailchimp is a well-organised way to keep in touch with a mailing list. Publicising future concerts, alerts when tickets go on sale, updates on other choral activities. Website links directly to Mailchimp list sign up form with GDPR compliance fields.

Marketing

Major poster, leaflet and flyer campaigns for each event build as they approach. Concert days are a major opportunity to attract Canterbury tourism. They are actively seeking cultural activities for their limited time in Canterbury so are receptive to last minute plans. Posters, ticket office maps, flyers and increased social media activity all drive the concert day sales spike.

 

Visit Canterbury Choral Society website →