Kent Cams branding
Europe’s No1 performance camshaft manufacturer
Kent Cams branding refresh reflects advanced technology while retaining links to 30 years of heritage. Research identified how to connect the new branding to its illustrious past.
It had to perform in diverse shapes, sizes, and production techniques including exhibitions, packaging, advertising, websites, windscreen visors, and motorsport decals. All had to look like the branding was designed especially for them.
Typography is modern and clean and includes horizontal motion lines that connect to the brand’s history.
Kent Cams branding
A brief history
Kent Cams branding
How we got there
To be effective in dense uses such as competition decals, we knew we needed a containing shape. For standout, the shape should not be generic. It should be something uniquely Kent Cams.
We rotated a cam lobe 180º for a memorable, balanced shape.
Flexibility
A horizontal version for applications such as windscreen visors. We freed it from the containing shape to maximize space. The lettering on one line had to be as perfect as the original two-line version, including the fit of the motion lines.
