Swan Under The Globe marketing
Swan Under The Globe Alice in Wonderland-themed events marketing
Swan Under The Globe marketing online/offline campaign. Themes and characters carried messages from the bizarre, dreamlike world of Alice.
Teasers – a taste of Wonderland
- First teaser mailer was screen printed onto a balloon, playing with the bizarre scale changes in Alice in Wonderland.
- Second teaser was a pot of jam from the Queen of Hearts for recipients to make jam tarts.
- Event page on the Swan website invited people to follow the white rabbit to Wonderland.