Swan Under The Globe marketing
Swan Under The Globe marketing for Alice in Wonderland themed events
Swan Under The Globe marketing online and offline campaign. Themes and characters from the story carried messages from the bizarre, dreamlike world of Alice.
Teasers – a taste of Wonderland
- The first teaser mailer was screen printed onto a balloon to play with the bizarre changes of scale in Alice in Wonderland.
- The second teaser mailer was a pot of jam from the Queen of Hearts for the recipient to make jam tarts.
- The marketing page on the Swan’s website invited people to follow the white rabbit to Wonderland.