Swan Under The Globe marketing

Swan Under The Globe Alice in Wonderland-themed events marketing

Swan Under The Globe marketing online/offline campaign. Themes and characters carried messages from the bizarre, dreamlike world of Alice.

Teasers – a taste of Wonderland

  • First teaser mailer was screen printed onto a balloon, playing with the bizarre scale changes in Alice in Wonderland.
  • Second teaser was a pot of jam from the Queen of Hearts for recipients to make jam tarts.
  • Event page on the Swan website invited people to follow the white rabbit to Wonderland.